LICENSING | kellygrup

My friend Dave Stein and I tag teamed on the artwork for the My Little Pony movie. I illustrated the pencils with direction from Hasbro, Dave inked them, and I did the photoshopped color rendering. Such a fun job!

Strawberry Shortcake style guide sketches and inks created for American Greetings Properties

Care Bears illustration done for the relaunch of Care Bears in 2007 by American Greetings Properties

Care Bears style guide pencils and inks done for American Greetings Properties

Care Bears Forest of Feelings background art.
I sketched this and colorized the digital ink. The ink itself was done by another artist.

Care Bears coloring page art done for American Greetings Interactive

LICENSING!

I often work in the licensing industry illustrating style guide or packaging art for various children's brands. These brands include My Little Pony and Littlest Pet Shop for Hasbro, Strawberry Shortcake and Care Bears for American Greetings Properties, GoldieBlox, Disney's Muppets, and others. Illustrating licensed characters really is a team sport. I work closely with directors and other artists to get the characters looking just right.

Being a child of the 80s, it's exciting for me to get to work on brands and characters I used to love as a kid, and the new ones today.

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Kelly Grupczynski Speck

ILLUSTRATION & CONCEPTUAL DEVELOPMENT

LICENSING!